Heineken Experience

About the Heineken Experience

The Heineken Experience is an iconic Amsterdam attraction that immerses visitors in the rich history and culture of Heineken, one of the world’s most renowned beer brands. Situated in the historic Heineken factory, this interactive tour offers an inside look at the brewing process, from the ingredients used to the modern technology employed today. The Heineken Experience is more than a factory visit; it’s a journey through time, with exhibits showcasing the company’s evolution and the legacy of Freddy Heineken.

During the Heineken tour, visitors can explore the brewing process, witness the iconic green bottles in production, and even sample the famous Heineken beer.  You can even enjoy a refreshing Heineken beer straight from the source. The Heineken Experience is a must-go for everyone interested in trying the world-famous brew and learning about the fascinating history of the Heineken firm. It is a celebration of beer, entrepreneurship, and Dutch heritage.

The Factory and The Experience

The ancient Heineken brewery in Amsterdam, where The Heineken Experience is held, has been meticulously restored to provide guests with an accurate and immersive trip into the world of brewing. The factory offers a unique combination of history, contemporary brewing techniques, and hands-on activities.

From the choice of quality ingredients to the modern machinery utilized in production, you’ll learn about the art and science of brewing inside the brewery. The old-world charm of the 19th-century brewery buildings is beautifully maintained, transporting visitors to a bygone era of beer craftsmanship.

A highlight of the Heineken Experience is the chance to enjoy a freshly brewed Heineken beer while exploring the brewery. The facility’s architecture, authentic interiors, vintage photographs, and historical decorations, including the renowned gold medal from the 1889 Universal Exhibition in Paris, offer a glimpse into the brand’s rich history.

For those who are interested in the production of beer and the continuing history of Heineken, the factory is a must-visit since it skillfully mixes education and fun.

Tips for your visit

  • Purchase Tickets in Advance: To avoid long lines, buy your Heineken Experience tickets online. This ensures a seamless entry and saves time.
  • Check Opening Hours: Confirm the Heineken Experience hours to plan your visit accordingly. Ensure you have enough time to explore all the exhibits and enjoy the tasting session.
  • Arrive Early: To beat the crowds, arrive at the Heineken Experience when it opens. Early mornings often offer a quieter and more enjoyable experience.
  • Interactive Exhibits: Take full advantage of the interactive exhibits and activities throughout the tour. Engage in the brewing process, learn about beer ingredients, and participate in fun challenges.
  • Tasting Session: Don’t miss the tasting session where you can savor a fresh Heineken beer. It’s a highlight of the experience.
  • Learn the History: Explore the rich history of Heineken, including the legacy of Freddy Heineken and the company’s global impact.
  • Visit the Museum: Spend time in the Heineken Museum to delve into the brand’s heritage, historical artifacts, and brewing techniques.
  • Plan for Souvenirs: The Heineken shop offers a range of merchandise, so consider purchasing some souvenirs to remember your visit.


Experience the Heineken tour, a journey through brewing history, for just €23. Upgrade to the tour with rooftop access for €27.5 and enjoy panoramic views. Please note that this experience is exclusively for visitors 18 and above. Don’t miss this chance to explore the world of Heineken. Purchase your Heineken Experience tickets now and savor the taste of brewing excellence at the Heineken Experience.

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How to arrive

The Heineken Experience is conveniently located in the heart of Amsterdam and is easily accessible by various modes of transportation:

By Tram: Take tram 24 to Marie Heinekenplein station, just a short two-minute walk to the Heineken Experience. Trams 1, 7, and 19 also stop within a 5-minute walk of the attraction.

By Metro: Board Metro M52 and get off at Amsterdam, Vijzelgracht station. From there, it’s only a 4-minute walk to the Heineken Experience.

By Bus: Multiple bus lines serve the area, including lines 305, 321, 347, 397, and 41, providing additional convenient options for reaching the Heineken Experience.

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